Google Play Playtime
Last Thursday, CrowdScores was kindly invited to Google Play Playtime at the National Centre for Circus Arts in Shoreditch, London.
The event was for leading Android developers to get tips and learn best practices for growing and succeeding on Google Play Store. It also provided an opportunity for developers to meet members of the Google Play team and share their feedback on the platform.
The day began with a speech from Mark Bennett, the International Director at Google Play. He discussed a number of exciting new features, which included Instant Apps, Android Wear and Universal App Campaigns which are now a major part of our marketing strategy.
Up next was the Group Product Manager of Google Play, Ellie Powers. She discussed the more technical advancements we should look to expect from Android Studio and Firebase amongst other Google technologies.
Lunch brought about an opportunity for Google advocates to bond over Android shaped snacks or fight against one another in an Android style sumo suit. Needless to say, members of the CrowdScores team had a bout.
After lunch, sessions were split up into apps or mobile games. We opted for the app route which began with a session by Hugo Obi the Co-founder of Mailyo. Mailyo is a ‘premier gaming company’ that caters specifically for the African mobile market.
CrowdScores had 200,000 users from Africa in August 2016 so it was interesting to hear Hugo’s insight into the continent’s mobile usage behaviour. One statistic that particularly resonated with us was that 1 billion Android users will be using 2G on 2020. This means that for any application to be successful globally they need to be optimised for users with a limited mobile data budget.
The day concluded with a panel of leading personalities in the mobile world, which featured representatives from King and Deliveroo. The main topic of discussion was the future of mobile and how they thought the industry would change in the future. It was fascinating to hear what they thought was in store for virtual reality, particularly regarding Google VR.
As passionate mobile developers, it was great to be given the opportunity to spend the day amongst so many like-minded people. We are extremely excited to build upon what we learnt at Google Play Playtime in order to improve our users’ experience at CrowdScores.
To see more of what went on at Google Play Playtime check out their hashtag #GooglePlaytime on Twitter.
— CrowdScores (@CrowdScores) September 1, 2016
— breffni (@breffnih) September 1, 2016